The popular woman’s magazine Cosmopolitan was criticized by an irate social media users this week after it posted a controversial weight loss article on Twitter. Lose weight without exercise! Well there was a reason why….
Cosmopolitan, one of the country’s most widely distributed consumer magazines, has long come under fire for its focus on physical attractiveness.
On Monday, many people thought the publication went too far with a tweet: “How This Woman Lost 44 Pounds Without *ANY* Exercise.” It featured a photo of a fit woman in a pink lace-up crop top.
Readers who clicked on the link to find out about an astonishing weight loss secret were taken aback by the story of a woman who lost 44 pounds after being diagnosed with a rare cancer. The story’s focus on slimming down infuriated them.
— Barstool Sports (@barstoolsports) April 11, 2017
Cancer is not a diet plan. Delete this. https://t.co/G6onc506ud
— Matthew A. Cherry (@MatthewACherry) April 11, 2017
Are you insane? #cancerisnotaweightlossprogramitsCANCER
— Katie “you digress” Norris Blazek 🎅🏼☃️ (@katie_blazek) April 11, 2017
Cosmopolitan has since deleted the offending tweet but not before several journalists took screenshots. The story, though, was still on its website as of early Wednesday morning. And neither Cosmopolitan nor its parent company, Hearst, had yet commented on the controversy.
The story’s headline on Cosmopolitan’s website now reads: “A Serious Health Scare Helped Me Love My Body More Than Ever.” An editor’s note below the article said the story had been updated, but it’s unclear whether the headline was changed.
The article begins:
Simone Harbinson is a 31-year-old from Melbourne, Australia, who’s healthier than ever, but the mother of two still has a complicated relationship with her body. “I was never satisfied with my shape or weight,” she says.
The story then describes Harbinson’s painful battle with a life-threatening illness. She endured various surgeries, a partial lung collapse, PTSD and a damaged disc in her back.
The piece then shifts to focus on her weight loss and promotes a diet called “The Bod” designed by an Australian fitness model. Harbinson said she lost 44 pounds on the diet, even though she wasn’t able to make it to the gym.
The articles link to The Bod’s product page, where “Starter” versions of the diet program can be purchased. Throughout, the piece includes Harbinson’s Instagram posts that offer discount codes for the program.
While the story doesn’t state cancer directly helped her lose the weight — it was merely the inciting incident that led Harbinson to stumble upon The Bod — many on Twitter took it that way.
— Allison Betof (@DrBetofMDPhD) April 11, 2017
— Jen Lee (@JenVonLee) April 11, 2017
.@Cosmopolitan is still struggling to figure out whether it wants to be a serious news outlet, or promote cancer as a way to lose weight.
— Justin Homburg (@JustinHomburg) April 11, 2017
Sigh. Cosmo… Her story is inspiring but not because of her weight loss. Please don't romanticize her illnesses with this click-baiting.
— Elizabeth Barone (@elizabethbarone) April 11, 2017
Wanna lose weight without exercise? Cancer works for that, according to this shocking Cosmopolitan article.https://t.co/0iuTF3BoYU
— Juliana Pignataro (@julie_pignataro) April 11, 2017